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Shops, online sellers, marketplace traders

Accounting for Retail and E-commerce

Turnover and profit are different numbers, and in retail the gap between them is where the business is won or lost. Marketplace fees, returns, postage and card charges all come off before you see a margin, and none of them show up on the sales figure you quote when someone asks how trading is going.

We handle the accounts, VAT, payroll and year end for shops, online sellers and marketplace traders, so the numbers you make decisions on are the real ones.

How We Help

One service, and every client gets the same: accounts, tax and payroll all filed on time, the setup done for you, and me on the end of the phone, not an account manager.

Marketplace and Platform Fees

Amazon, eBay, Etsy and Shopify each deduct their fees differently and pay out net. We reconcile the payouts against the sales so your books show what you actually earned, not what happened to land in the bank.

Stock, Margin and Cash

How much of your cash is sitting in stock rather than in the bank, and what your real margin is once returns and postage have been counted. In a first full year this is usually the number that surprises people most.

The VAT Registration Threshold

Registration is triggered on a rolling twelve months and tested at the end of every month, which makes it easy to cross without noticing. We watch it, so you cross it deliberately and with the scheme that suits you.

Returns, Refunds and Chargebacks

Treated properly in the accounts and in the VAT return, so a strong month is not quietly undone by the one that follows it.

Schedule a 20 min Free Review with me.

I offer a review, not a sales call - which may or may not lead anywhere. Most people come away with two or three things worth far more than twenty minutes.

What we cover

  • 01
    Every deadline you need to comply withA clear timeline of what you need to file and when, so you never miss a deadline or pay a penalty.
  • 02
    Two quick winsActionable ways you can immediately improve your tax efficiency or streamline your cashflow.
  • 03
    A straightforward planHow to get your books, payroll, and statutory accounts running seamlessly without you lifting a finger.

What to expect when you message Moin

  • It reaches Moin directly. Not a call centre, not an assistant.
  • He replies personally, within one working day and usually sooner.
  • Twenty minutes on the phone, then the three things most worth doing, in writing. Yours to keep. We won't chase you.